Wed 8 Jun 2005
Well, the corporates have done it again. Here’s Subaru’s latest attempt at punishing ardent brand loyals with plain ugliness
Sadly, I think that some wanker crashed a meeting Fuji Heavy Industries (Subaru’s parent company), probably from GM and said, “Hey! you’ve gotta make it look like the new SUV!”. Which kinda looks like this.
This comes at a time when Mitsu have recently released the Evo 9, which ditches the ugly corporate nose. But instead of things getting better across the board, they simply pass the batton to the next corporate schmo who goes and fucks up the next car. What’s next? Bentley will release an SUV at the insistance of some majority shareholder that ever car in the range now MUST be equipped with the same huge, ‘corporate face’ grille? Please someone stop this!